{social mediacrity}

socially, mobile-y, & digitally just a bit above average

VMAs

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What did you think of the VMAs?

I watched it live, and have to say I was just as shocked as everyone else when Kanye made Taylor Swift cry (word has it she was hysterical backstage and had to be convinced to stay), Lady Gaga’s disturbing rendition of her song Paparazzi, and Lil Mama’s major stage-rush fail.

I wanted to commend MTV for doing such a great job incorporating social media into the event in live time.  The company worked with Radian6 to provide live visualization of online buzz surrounding the event, and reported the results throughout the show as well as on its website.  The number of tweets surrounding each event skyrockted traffic at Twitter and certainly created more buzz for the event.

I personally found it much more enjoyable to watch knowing I could have instantaneous conversations with hundreds of friends via Facebook and Twitter, and certainly made each show-stopping event all the more exciting.  I believe upcoming widely televised events, including the Oscars and the Super Bowl, will become even more popular and give each event a new life.

As for my favorite tweet of the evening?

Kanye West just jumped on the train and told Taylor Swift that the 4/5/6 is a better subway line.

Major props to Taylor Swift for killing it minutes after Kanye proved to the world he still isn’t worthy of anyone’s respect.

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Written by jmchilgren

September 14, 2009 at 6:43 pm

Posted in Professionally

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